" Soff’s core mission is to create a design studio that produces high-quality basics that are always available. That way, you have access to the same tried and tested pieces years later, without having to change the collection twice a year. This was also a key consideration in the choice of materials. We’ve been testing them for a while—wearing, washing, ironing—most brands don’t have time for that. We’ve moved the brand a bit away from classic seasonal production. We’ve taken the time to design and manufacture, and so far, the testers are happy, but we’re constantly improving the process. That’s what sustainability means to me—timeless design and the use of high-quality materials. "  - Szofi Boncsér, founder and designer (Hype and Hyper interview)

​

​

​